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Dec 3, 2025

Realising the potential in Whataboutus

Realising the potential in Whataboutus

Realise Communication is now the majority owner in Whataboutus. The Gothenburg-based agencies will continue to operate independently of one another with focus on their core offers; Whataboutus with film production and content creation and Realise with experiential and event communication.

Our two teams have worked closely together on projects in the past few months and we immediately saw how well we complemented one another and how alike we were.

Having skills and experience that match is just one element in this; we noticed right away in our first project together that our people seemed to share the same mindset and values which is the core in our work.

This collaboration means we can leverage the synergies between our two companies and create a unique value proposition in the business. It will be business as usual for both companies going forward: two teams, two offers, and two different locations, but when the right opportunity presents itself, Realise and WAU can make the most of the combined competencies and offer more value to clients. Read more about it (in swedish) here.