Länsförsäkringar Fastighetsförmedling

The overall concept for Länsförsäkringar’s 2023 kick-off was "Play-off, Our Way to Win." The concept referred to the competitive game for industry leadership, aiming to win the final match on the road to becoming the leading chain. At Realise, we developed the entire concept and executed the event from start to finish.

The conference was designed as a live broadcast of a hockey match, structured into three periods. Each period was commented on by two commentators who analyzed and reinforced the messages between periods. Participants were seated around a central stage with a jumbotron above, emphasizing the Play-off theme. The commentators were placed in a booth opposite the stage to create dynamic interaction in the room.

The concept was very well received, with participants appreciating the engaging format, the energy in the room, and the feel of a live broadcast free from traditional presentations. The message of striving to become number one in the industry was communicated clearly and effectively to the audience.