SCA

SCA (Svenska Cellulosa Aktiebolaget), Sweden’s leading forestry company, is now a climate partner of the national cross-country ski team. Realise Communication is responsible for SCA’s sponsorship communication, creating engaging activations that bring the partnership to life.

SCA plays a crucial role in climate efforts by offsetting up to a quarter of Sweden’s CO₂ emissions. However, public awareness of forestry’s climate benefits remains low. To bridge this knowledge gap and highlight the connection between forests, energy, and health, SCA partnered with the Swedish cross-country ski team. This collaboration reinforces SCA’s climate-positive impact while strengthening the natural link between forests and skiing.

At the Smart Energy Cup in Bergeforsen, Realise Communication activated the sponsorship through an engaging on-site experience for SCA employees and visitors. In parallel, we develop series of films together with our sister company Whataboutus Film (WAU), under the theme “Experience the Force of the Forest,” along with social media content that highlights SCA’s climate efforts and drives traffic to the sponsorship site.

See WAUs films and read more here.