Volvo Buses - BZR Electric reveal

Volvo Buses launched their new e-mobility platform, BZR Electric, in 2024 — and Realise had the honor of producing the reveal.

Our involvement spanned from concept and content development to the full planning and execution of the launch events. The program featured an official reveal, followed by dinner and entertainment, as well as in-depth sessions exploring Volvo Buses’ offering and their journey within electromobility.

As part of the experience, guests were given an exclusive preview of World of Volvo – a newly opened experience center in Gothenburg that brings the Volvo brand to life through exhibitions, innovation showcases, and immersive storytelling.