For the sixth consecutive year, Realise Communication is the lead agency for the project, managing creative development, planning, staffing, and execution. The activation features a branded showroom at Experium, on-site test drives, as well as Volvo camps positioned out on the slopes, where visitors can relax, grill, and take part in playful activities. Through strategic activations and a strengthened overall presence, the number of test drives continued to grow, and Volvo achieved its strongest brand presence in Sälen to date, becoming the most recognized brand in the area.